Chiara Mauri

Professor, Research field: Management science, Università Carlo Cattaneo - LIUC

Sort by

Book chapter

The three Hs: hotels, hospitality and holidays, strategies for successful place brands in the post-pandemic "new normal”

by T. C. Melewar, Pantea Foroudi, Charles Dennis, Gulbin Durmaz and Chiara Mauri

Published 2026

The three Hs: hotels, hospitality and holidays: strategies for successful place brands in the post-pandemic "new normal", 1 - 6

Book chapter

Place to work, place to live, place to visit: can an industrial site become a tourist destination? Emerging insights from the Varese case

by Chiara Mauri and Jessica Bosisio

Published 2026

The three Hs: hotels, hospitality and holidays: strategies for successful place brands in the post-pandemic "new normal", 343 - 356

Many European cities have an industrial heritage rooted in their very origins, having been founded around one or more key industries. Manchester grew around cotton, the Ruhr region around coal and steel, and Turin around the automotive sector — all emblematic examples. When these industries enter a prolonged decline, the cities often lose part of their appeal and are forced to seek new paths for development. This chapter aims to explore the strategies needed to complement the original industrial identity of the place brand with associations linked to the tourist experience.

Book chapter - Foreword/Afterword

Preface

by Chiara Mauri

Published 2025

Visual merchandising and in-store brand equity, XIII - XIV