Abstract
The article analyzes the interconnectedness and gaps between twointerrelated streams of literature, evolving in different time periods, by employingbibliometric tools. The research on the factors of life insurance demand started inthe late 1960s and early 1970s, while more intensive works on the drivers of lapsesin life insurance appeared during the 2000s. We map the research fields using ourown criteria to create clusters and visualize the flow of knowledge within andbetween the clusters employing citation network analysis (CNA). We contribute byproviding the most comprehensive systematic review that integrates both fields,additionally encapsulating studies on the demand for policy loans. The articledetects the most important drivers of life insurance policyholder behavior duringhis/her lifetime and opens new horizons for future research.