Abstract
This study investigates how successors, by acting entrepreneurially, contribute to family firm transgenerational value creation. By focusing on the transgenerational value creation process, we investigate transgenerational entrepreneurship in family businesses under successor leadership. Employing a multiple case study approach, we analyse 15 Italian family firms, based on direct interviews, follow-ups, field observations, and approximately 300 historical documents spanning the period 1894 to 2023. Our findings reveal how individual, contextual, business, and familial drivers, alone or in combination, point to various pathways influencing entrepreneurial outcomes, thereby reflecting the diverse forms of successor entrepreneurship. Specifically, we develop a taxonomy comprising five entrepreneurial profiles: revolutioner, orchestrator, venturer, renewer, and improver. Our findings offer novel insights into the family business and entrepreneurship literature, along with practical implications and potential contributions to regional development.