Abstract
Most organisations use management models that are over fifty years old which are no longer suitable for the new challenges. Reinventing management is fundamental since the competitive advantage doesn't only come from a good business model, but also from a valid management model. The final objective of the article is to formulate a proposal for a new management model (Management 3.0), where the people are really considered as the main stakeholders. Our proposal comes from a research study that lasted two years. The research has been conducted through: an analysis of the most recent and innovative contributions about the topics of reinventing management, a focus group with 220 executives and individual interviews with 20 CEOs.