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The innovative potential of big data analytics: examining the role of technology dynamism and resource integration
Journal article   Peer reviewed

The innovative potential of big data analytics: examining the role of technology dynamism and resource integration

Nabila Abid, James A. Cunningham and Junaid Aftab
Management decision, pp.1-33
14/08/2026
Scopus ID: 2-s2.0-105038597298
Web of Science ID: WOS:001713631700001

Abstract

Big data analytical capabilities Big data technical skills Big data managerial skills Resource integration Technological dynamism Business innovation performance
PurposeThis study examines the relationship between big data analytical capabilities (BDAC) (managerial and technical skills) and business innovation performance within a developing economy, focusing on the mediating role of resource integration and the moderating effect of technological dynamism.Design/methodology/approachUsing Partial Least Squares-Structural Equation Modelling (PLS-SEM), this research analyses survey data from 442 organisations to examine how managerial and technical BDAC influences innovation performance across varying levels of technological dynamism.FindingsThe results confirm that BDAC has a positive impact on business innovation performance, with resource integration serving as a critical mediator. Moreover, the moderating role of technological dynamism highlights how rapidly changing technological landscapes amplify the effectiveness of BDAC.Research limitations/implicationsThe study is contextualized within a developing economic context, which may apply only to countries sharing similar socio-economic structures and restricts generalizability to developed settings. Future studies should explore these dynamics across diverse industries and technological regimes.Practical implicationsOrganisations are encouraged to invest in BDAC and optimise resource integration, particularly in industries characterised by high technological dynamism, to drive innovation performance.Originality/valueThis research extends the theoretical understanding of BDAC by demonstrating its role as a dynamic capability that enables innovation through resource integration. The study also highlights how technological dynamism enhances this relationship, offering fresh insights for both academics and practitioners in developing economic contexts.

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