Abstract
Regulations and the collective influence of the value chain compel business-to-business (B2B) actors within the nonwoven (NW) manufacturing industry to drive sustainable development. However, the literature rarely addresses how B2B actors aim to align with sustainable development to co-create value and what challenges they face. Therefore, this study brings clarity to this question within the context of an international NW value chain that constitutes a significant part of technical textiles. The qualitative data were collected through two workshops (n = 31) and 18 interviews comprehensively representing the NW value chain actors from a global perspective. Using abductive reasoning, we analyzed the data through the service-dominant logic (SDL) lens. Our findings show that value creation comprises internal and external systemic-level value co-creation practices and challenges. This study contributes to the value creation literature by linking sustainable development to SDL, taking a systemic perspective on value creation and delineating the practices of value co-creation.