Abstract
The prospects of the food industry suggest that food scarcity is very unlikely to be a future cause of extinction for mankind. Moreover, time series data illustrates a clearly increasing trend in per-capita caloric consumption. Constant progress in terms of production and conservation techniques, coupled by growing consumer sophistication will inevitably lead to an improvement in the average quality of food consumption. The industry is therefore expected to maintain a positive growth path, and we should observe a moderate increase in the share of traditional and fresh foods, matched by a corresponding reduction in prepackaged industrial food products.