Abstract
Given the benefits of financial education, a relevant objective becomes the inclusion of some priority objectives. Recent research in Italy outlines the fragility of the female gender, indicating it as the ideal recipient of public and private action. More clearly, there is the need to adopt diversified programs, suitable for covering the different segments of the female population with differentiated strategies and policies. This article analyzes the plan targeted to women developed and implemented by a private institution – Alleanza Assicurazioni – engaged in financial education.