Abstract
The topic of this opinion paper is the potential partnership between insurance companies and Nursing Homes in long-term care. It examines the sociodemographic trends related to the growth of long-term care services demand and the barriers to the development of long-term care insurance market. Moreover the spread of long-term care insurance policies is related with the supply system of health and social health services for not self-sufficient individuals, with a focus on Nursing Homes and not self-sufficient elderly.