Abstract
Inspired by the perception of a great dissatisfaction animating people obliged to stay at home and by the unforeseen increase of flowers’ purchases in Italy, this research aims at analyzing “Home greenery” a business that have been positively impacted by pandemic and emerged as a means allowing people to positively overcome the sufferings due to the lock down and the permanent research for healthy life habits. Based on a statistically representative sample it outlines the product categories included in “Home greenery” and it analysis as well some emerging lifestyle trends connected with the renewed gear for comfort at home.
