Abstract
This work examines the bullwhip effect generated and suffered by each level of a four-stage beer game supply chain when different demand scenarios are considered. The paper shows that the actors who generate lower bullwhip are those who suffer more from its effects. Moreover, a new definition of an inventory oscillations measure based on bullwhip definition is introduced. Finally the paper verifies that the new measure of inventory oscillations provides more information on supply chain performance than the bullwhip measure.