Abstract
The aim of this paper regards the analysis of privacy management of wearable devices (hereinafter "WD") absorbing personal data from a user's body and from his or her behavior. There are many discussions on WD privacy management. On the one hand, some people affirm that privacy, in an age of invasive electronic communication, should be a fundamental right. On the other hand, other views support that privacy has to be treated as an additional service that the user can buy if markets are interested in it. Indeed, the strict contact between the user's body and the wearable device may give the impression that privacy is a "plus" service included with the WD product. However, privacy regards an individual fundamental right, and personal data collected through WD (or through other devices that are in close contact with user's body and life) have to be strongly protected.