Abstract
This paper presents a descriptive study conducted on six manufacturing firms with the purpose to evaluate their service orientation degree and to apply selected service logic models in different manufacturing contexts. We started from the concept of service system and analyzed different methodologies and models that can classify and evaluate a service system particularly in the manufacturing field. The methodology adopted in the study involves multiple case studies from which data are derived through surveys and interviews. Findings of the study highlight that the most of the firms still operate in a product dominant logic, services are considered as “adds-on” to products; anyway their strategic importance has shown to be high for each of the firms analyzed. The research, even if limited to a few number of manufacturing enterprises, can be a good starting point for further investigation in the area of services in manufacturing, it provides a snapshot of the present situation and can give managers guidance to increase the value of services in their enterprises.