Abstract
In this paper, we analyse how and to what extent the adoption of digital technologies in the food and retail sector is a driver for the pursuit of sustainabil ity objectives, and therefore for the creation of sustainable value. The in-depth analysis of the literature presents a scenario that scarcely corresponds to the pic ture drawn by the empirical study. Thanks to a multiple case study on six com panies, leaders in the food sector in Italy, it was possible to highlight a general immaturity of the relationship between digital technology decisions and sustain ability strategies in this sector. The paper identifies possible reasons for the cur rent state as a basis for future improvements.