Abstract
This short paper is a work in progress in which we aim at investigating the role of language in how teams make sense of disruptions and cope with uncertainty during strategic or innovative-related decision-making. Lately, scholars have been focused on the influence of temporal structure on how teams restore action after disruptive events and retrospectively make sense of the disruptions (Awati & Nikolova, 2022; Sandström & Schildt, 2022). In this body of literature, we propose an emphasis to understand how language affects the decision-making of teams in uncertain circumstances using the theoretical lenses of sensemaking. To do so, by collaborating with a leading strategic innovation company based in Switzerland, we aim at performing a research experiment at the team level using video ethnography observations and open-ended questionnaires to collect feedback. We believe our work can contribute to literature on strategic innovation and decision-making, as well as providing interesting insights for managers and companies operating in international markets.