Abstract
The urgency for innovative solutions to reduce the human footprint on the environment and to reduce poverty and other social issues is globally acclaimed. This movement towards a radical shift is involving in different modes all relevant actors from the whole society, from policy makers to managers from citizens to scientific community. Despite this premise, we are all still experiencing a slow and incremental stop-and-go, with partial solutions and steps forward, as well steps behind and new emerging issues originated by questionable human actions (as the recent Coronavirus crisis). The scientific community has provided public evidence of this scenario and published a number of papers providing explanations and alternatives and in-depth researches on the phenomena, always involving companies in being part of the solution. However, the consciousness of the consequences and a large variety of available solutions seem to be not enough if all the social and environmental troubles are still open, as demonstrated by the fact that these are central in the 2030 SDGs agenda of the United Nations. A missing piece seems to be a widespread adoption of sustainable practices by the companies and this paper aims to take a step forward in this direction, highlining how companies can be sustainable and, at the same time, high-performing.