Abstract
Purpose: Supply Chain Control Towers (SCCTs) integrate data from hardware and software technologies, enabling end-to-end visibility across the entire supply chain. Their popularity surged due to global supply chain disruptions, emphasizing the need for innovative solutions to enhance business resilience and sustainable performance. However, the specific features most valued by end-users remain unclear. To bridge this gap, this study explores current definitions of SCCTs and end-users' perceptions, to identify new implications for supply chain management. Research Approach: Semi-structured interviews were conducted with supply chain managers to expand knowledge on SCCTs, and a Multi-Criteria Decision Making (MCDM) technique was applied to rank the SCCT features. Findings and Originality: By investigating the perspective of supply chain managers, it was possible to compare literature and practice on SCCTs, identifying which of the features listed in the literature are more relevant to their needs. Research Impact: By combining users' perspectives, the existing knowledge on SCCTs is broadened, and the paper's findings serve as the foundation for further discussion and empirical investigation. Practical Impact: This study is intended to guide supply chain managers while enhancing providers' understanding of the most valued features. Keywords: digital supply chain; supply chain management; supply chain sustainability; supply chain visibility; supply chain control tower.