Please use this identifier to cite or link to this item: http://arl.liuc.it/dspace/handle/2468/9
Title: Marketing strategy for non–prescription drugs: effects of store and retail personnel
Authors: Doni, Patrizia
Issue Date: 20-Mar-2007
Publisher: Università Carlo Cattaneo - LIUC
Bibliographic citation: DONI Patrizia; FARINET Andrea, HARI J. (supervisori) (2007), Marketing strategy for non – prescription drugs: effects of store and retail personnel. Tesi di dottorato in Gestione integrata d'azienda, XIX ciclo. Castellanza: Università Carlo Cattaneo - LIUC.
Abstract: Il testo illustra le strategie di marketing per la vendita di farmaci senza prescrizione
URI: http://arl.liuc.it/dspace/handle/2468/9
Appears in Collections:Tesi di Dottorato

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