Please use this identifier to cite or link to this item: http://arl.liuc.it/dspace/handle/2468/6951
Title: Dal programmatic buying al programmatic marketing
Authors: Salucci, Alberto
Guerini, Carolina
Issue Date: 2020
Publisher: Angeli
Bibliographic citation: Salucci Alberto, Guerini Carolina (2020), Dal programmatic buying al programmatic marketing. In: Guerini Carolina, Fornaciari Federica Ilaria, cur., Marketing digitale: paradigmi e strumenti. (Management: i textbook per l'universit√† e la professione, 45). Milano: Angeli, p. 238-261. ISBN 978-88-917-8971-6.
URI: http://arl.liuc.it/dspace/handle/2468/6951
Journal/Book: Marketing digitale: paradigmi e strumenti
ISBN: 978-88-917-8971-6
Appears in Collections:Contributo in volume

Files in This Item:
File Description SizeFormat 
6951.pdf
  Restricted Access
10,68 MBAdobe PDFView/Open Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.