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Title: Dal programmatic buying al programmatic marketing
Authors: Salucci, Alberto
Guerini, Carolina
Issue Date: 2020
Publisher: Angeli
Bibliographic citation: Salucci Alberto, Guerini Carolina (2020), Dal programmatic buying al programmatic marketing. In: Guerini Carolina, Fornaciari Federica Ilaria, cur., Marketing digitale: paradigmi e strumenti. (Management: i textbook per l'universit√† e la professione, 45). Milano: Angeli, p. 238-261. ISBN 978-88-917-8971-6.
Journal/Book: Marketing digitale: paradigmi e strumenti
ISBN: 978-88-917-8971-6
Appears in Collections:Contributo in volume

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