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Title: Web based mission statements in top Italian companies
Authors: D'Amato, Vittorio
Tosca, Elena
Macchi, Francesca
Issue Date: 2017
Publisher: Zant World Press
Bibliographic citation: D'Amato Vittorio, Tosca Elena, Macchi Francesca (2017), Web based mission statements in top Italian companies. In: World journal of management, vol. 8, n. 2, September 2017, p. 18-34. ISSN 1836-070X. e-ISSN 1838-3726.
Abstract: In this article, the authors analyse the mission statements of 50 top Italian enterprises, which are published on the companies' web sites. The purpose of this study is to analyse, using the Nine Point Scale model given by Fred R. David, the contents of the web site mission statement referring to 50 top Italian operating companies. The findings of the study allow us to confirm that an important topic, as the company mission statement, is often misunderstood and not defined properly, according to the elements of the reference model. The statements are, for most of them, not built in order to give the right support and the useful guidelines for strategic management.
Journal/Book: World journal of management
ISSN: 1836-070X
Appears in Collections:Contributo in rivista

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