Please use this identifier to cite or link to this item: http://arl.liuc.it/dspace/handle/2468/4837
Title: Knowledge-oriented technologies & network marketing direct selling organizations (NMDSO): some preliminary insights into the nature and the goals of shared knowledge
Authors: Guerini, Carolina
Minelli, Eliana
Issue Date: 2016
Publisher: SciTePress
Bibliographic citation: Guerini Carolina, Minelli Eliana (2016), Knowledge-oriented technologies & network marketing direct selling organizations (NMDSO): some preliminary insights into the nature and the goals of shared knowledge. In: IC3K 2016: Proceedings of the 8th international joint conference on knowledge discovery, knowledge engineering and knowledge management. Vol. 3. ScitePress, p. 301-306. ISBN 978-989-758-203-5. DOI 10.5220/0006081303010306.
Abstract: The work extends the sales and organization literature by analyzing the nature and the goals of knowledge sharing within networkers' downlines in Network Marketing Direct Selling Organizations (NMDSO). The main results of the research, based on a qualitative methodology and referred to Lyoness network in Italy, acknowledge the relevance of knowledge sharing & creation via digital technology, distinguish the nature of knowledge sharing and identify the main goals.
URI: http://arl.liuc.it/dspace/handle/2468/4837
Journal/Book: IC3K 2016: Proceedings of the 8th international joint conference on knowledge discovery, knowledge engineering and knowledge management. Vol. 3
ISBN: 978-989-758-203-5
Appears in Collections:Contributo in atti di convegno

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