Please use this identifier to cite or link to this item: http://arl.liuc.it/dspace/handle/2468/2903
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DC FieldValueLanguage
dc.creatorStocchi, Lara-
dc.creatorWright, Malcolm-
dc.creatorGuerini, Carolina-
dc.date.accessioned2013-05-30T08:24:34Z-
dc.date.available2013-05-30T08:24:34Z-
dc.date.issued2010-
dc.identifier.isbn978-0-473-17820-8-
dc.identifier.urihttp://arl.liuc.it/dspace/handle/2468/2903-
dc.formatA stampait
dc.languageenen
dc.publisherUniversity of Canterbury, Department of management, College of business and economicsen
dc.relation.ispartofAustralian and New Zealand marketing academy (ANZMAC) conference 2010: doing more with lessen
dc.rightshttp://www.biblio.liuc.it/pagineita.asp?codice=247-
dc.titleIs a "niche" brand in the market also a "niche" in consumers' mind?en
dc.typeContributo in atti di convegno internazionale pubblicatien
dc.identifier.bibliographiccitationStocchi Lara - Wright M. - Guerini Carolina (2010), Is a "niche" brand in the market also a "niche" in consumers' mind?. In: Australian and New Zealand marketing academy (ANZMAC) conference 2010: doing more with less. Christchurch: University of Canterbury, Department of management, College of business and economics.en
dc.description.conferenceDate2010-
dc.relation.conferencePlaceChristchurchen
dc.type.publicationstatuspubblicatoen
dc.relation.conferencenameAustralian and New Zealand marketing academy (ANZMAC) conference 2010: doing more with lessen
dc.accessrightsclosedAccessen
dc.publisher.countryNZL-
dc.publisher.placeChristchurch-
Appears in Collections:Contributo in atti di convegno

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