Please use this identifier to cite or link to this item: http://arl.liuc.it/dspace/handle/2468/2903
Title: Is a "niche" brand in the market also a "niche" in consumers' mind?
Authors: Stocchi, Lara
Wright, Malcolm
Guerini, Carolina
Issue Date: 2010
Publisher: University of Canterbury, Department of management, College of business and economics
Bibliographic citation: Stocchi Lara - Wright M. - Guerini Carolina (2010), Is a "niche" brand in the market also a "niche" in consumers' mind?. In: Australian and New Zealand marketing academy (ANZMAC) conference 2010: doing more with less. Christchurch: University of Canterbury, Department of management, College of business and economics.
URI: http://arl.liuc.it/dspace/handle/2468/2903
Journal/Book: Australian and New Zealand marketing academy (ANZMAC) conference 2010: doing more with less
ISBN: 978-0-473-17820-8
Appears in Collections:Contributo in atti di convegno

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