Please use this identifier to cite or link to this item: http://arl.liuc.it/dspace/handle/2468/2589
Title: Sales forecasting and demand planning processes: results of a survey in Italy
Authors: Creazza, Alessandro
Dallari, Fabrizio
Noè, Carlo
Issue Date: 2006
Publisher: Izmir university of economics publication
Bibliographic citation: Creazza Alessandro, Dallari Fabrizio, Noe' Carlo (2006) Sales forecasting and demand planning processes: results of a survey in Italy. In: 4th International logistics and supply chain congress: November 29­-30, and December 1, 2006, Izmir Turkey: The era of collaboration through supply chain networks: proceedings. Izmir: Izmir university of economics publication, p. 136-142.
Abstract: Although every business function needs accurate sales forecasts, very little attention has been devoted to examining how the sales forecasting and demand planning (SF&DP) process should be managed. Having the goal of highlighting the critical issues in the management of the SF&DP process along with the best practices found in worldclass organizations, this paper reports the results of a research performed on over 25 companies in Italy. Results show which functions are mainly involved the SF&DP process and how different managerial approaches can influence the effectiveness of the forecast performance. The cross industry analysis, carried out in the Beverage, Grocery and Pharmaceutical industries, can help supply chain managers to better understand their own "asis" status and how the same issue has been approached and solved in a different business environment.
URI: http://arl.liuc.it/dspace/handle/2468/2589
Journal/Book: 4th International logistics and supply chain congress: November 29­30, and December 1, 2006, Izmir Turkey: The era of collaboration through supply chain networks: proceedings
ISBN: 975­-8789-08­-2
Appears in Collections:Contributo in atti di convegno

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