Browsing "Pubblicazioni della ricerca LIUC" by Author Guerini, Carolina

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Issue DateTitleAuthor(s)
2019Brand equity, country of manufacture, country brand ambassadors: a contribution to the brand globalization debateGuerini, Carolina; Cattaneo, Eleonora
2018The subjective side of DiDIY: the profile of makers in network marketers communitiesGuerini, Carolina; Minelli, Eliana
2018Women and technologies: towards a gendered profile of Digital Do-It-Yourself workers?Guerini, Carolina; Minelli, Eliana; Ravarini, Aurelio
2017When are apps worth paying for?: how marketers can analyze the market performance of mobile appsStocchi, Lara; Guerini, Carolina; Michaelidou, Nina
2017Customer centricity dal dire al fareAddis, Michela; Guerini, Carolina
2017Network marketingGuerini, Carolina; Groß, Claudia
2016Milano venture company e Silicon make up: idee in evoluzioneGuerini, Carolina
2016Knowledge-oriented technologies & network marketing direct selling organizations (NMDSO): some preliminary insights into the nature and the goals of shared knowledgeGuerini, Carolina; Minelli, Eliana
2016Applicazioni mobile: la relazione tra utilizzo e immaginiGuerini, Carolina; Stocchi, Lara
2015La sfida del m-brandGuerini, Carolina; Stocchi, Lara
2013Network marketing: un modello vincente anche nella crisiGuerini, Carolina
2013Over 45: mai state così bene! L'età della consapevolezzaOstillio, Maria Carmela; Borghini, Stefania; Carù, Antonella; Trinca Colonel, Renata; Cuomo, Simona; Guerini, Carolina
2013Social networks offline: marketing di rete e crescita aziendale-
2012'Polygamous' consumers, markets' competitive structure and dynamics: a duplication of purchase analysis for the italian chocolate and confectionary marketGuerini, Carolina; Stocchi, Lara
2012Assessing the ravival potential of brands from the past: how relevant is nostalgia in retro branding strategies?Cattaneo, Eleonora; Guerini, Carolina
2012Distribuire in Europa: le difficoltà delle PMIGuerini, Carolina; Bona, Antonella
2011Marketing internazionale e crisi economicaGuerini, Carolina
2010Is a "niche" brand in the market also a "niche" in consumers' mind?Stocchi, Lara; Wright, Malcolm; Guerini, Carolina
2009La gestione del prezzoGuerini, Carolina
2009Marketing globalmente integrato: la configurazione e il coordinamento delle decisioni di marketing a livello internazionaleGuerini, Carolina