Browsing "Pubblicazioni della ricerca LIUC" by Author Cattaneo, Eleonora

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Issue DateTitleAuthor(s)
2012Assessing the ravival potential of brands from the past: how relevant is nostalgia in retro branding strategies?Cattaneo, Eleonora; Guerini, Carolina
2019Brand equity, country of manufacture, country brand ambassadors: a contribution to the brand globalization debateGuerini, Carolina; Cattaneo, Eleonora